Since starting his career in Taoyuan in 2006, Lucas Huang has led projects spanning product marketing, brand management, souvenir proposals, and the integrated design of open-house factories. Widely recognized as the godfather of industrial tourism and cultural travel, he has partnered with nearly a hundred enterprises to date, empowering one another to grow and thrive.

In Plain Design, we utilize our expertise in design integration, and translate everyday experiences through aesthetics to create new meanings in life. For us, our priority is to assist government agencies, traditional industries, municipal projects, and local cultural and tourism initiatives via visibility-oriented design. By connecting relevant cross-sector and industry strengths, we deliver innovative and integrated design projects that are both widely embraced by the public and highly discussed.

Based in Taichung, Square2 Design Studio boasts cross-disciplinary expertise in architectural landscape design, interior design, and commercial exhibition planning, and excels in bringing diverse spatial thinking into exhibition spaces. Through clean geometric lines and material pairings, we translate core brand messages into an intuitive and expressive visual language. By leveraging precise lighting and seamless circulation planning, we break away from conventional display frameworks, and invite visitors to immerse themselves in the space naturally. From initial aesthetic concepts and material selection to on-site construction, we pay meticulous attention to every detail, dedicated to precisely translating and presenting comprehensive, tangible brand identities within limited spaces.