CHl-CHEN, HO is a design curator and brand strategy consultant. He currently serves as an Associate Professor-level Project Professional and Technical Faculty Member in the Department of Commercial Design at the National Taichung University of Science and Technology. His work has long focused on brand development, local revitalization, industry-focused curation, and the promotion of cultural and creative industries. Skilled in applying design thinking to integrate local identity, industrial resources, and cultural content, he creates innovative outcomes with compelling narratives and strong market appeal through exhibition curation, brand identity design, spatial planning, and experience design. In recent years, he has led and participated in numerous projects involving local revitalization, cultural design, and public exhibition curation. He also continues to advance design education and industry–academia collaboration, using design as a means to respond to urban development and local needs. As the curatorial consultant for Taoyuan Flow・Factory, he brings together Taoyuan’s tourism factories and local brands through a cohesive curatorial narrative, showcasing the diverse appeal of the city’s industrial heritage and urban innovation.

"Shen Hsiang Design has extensive experience in brand strategy, exhibition planning, spatial design, and visual integration. The studio excels at using design thinking to connect local culture, industrial identity, and public issues, transforming abstract concepts into exhibition experiences that combine aesthetic appeal, interactivity, and compelling narratives. With interdisciplinary collaboration at the core of its practice, the team brings together expertise in curation, spatial design, graphic design, and digital media to create design outcomes that offer both cultural depth and strong public and market communication. Shen Hsiang Design has participated in numerous government-commissioned projects, city branding initiatives, and industry promotion programmes. For Taoyuan Flow・Factory, the team reinterprets Taoyuan’s industrial culture through a contemporary design language, connecting tourism factories, brand stories, and visitor experiences. The exhibition highlights the diverse possibilities created through collaboration among industry, design, and the city, while bringing greater visibility to the innovative energy and cultural value of Made in Taoyuan."

The Design Director and Brand Design Strategy Consultant at Shen Hsiang Design, with 16 years of interdisciplinary design experience. She holds a degree in Visual Communication Design from Ling Tung University and a master's degree in Fine Arts from Tunghai University. Her practice spans brand strategy, visual communication, exhibition planning, and spatial design, integrating graphic, packaging, web, motion, exhibition, and environmental design into cohesive visual experiences. Formerly Design Director and Associate General Manager of the Lavender Cottage Group, she has also participated in university teaching. In recent years, she has worked on numerous museum, cultural venue, and public exhibition projects, transforming content and space through interdisciplinary thinking to create exhibition experiences that combine aesthetics, storytelling, and audience engagement.