The "NEXT-GEN Store" puts a spotlight on local brands founded by Changhua's younger generation. Through a fresh approach to retail, the Store brings together local culture, youth entrepreneurship and visions of the future, and creates a space where art, business, and community thrive together. Featuring immersive experiences and diverse themes, the store shows the design talent and vibrant energy of Changhua's youth. As a reimagination of the department store, the store serves as a hub for craftsmanship, digital innovation, and sustainable values.
Changhua, the industrial backbone of Taiwan's central plains, is not only the lifeline of the island's agricultural and industrial system, but also a cultural hub nurtured by local brands and entrepreneurs. The revitalization of the Zhong Xing Zhuang Military Dependents' Village Cultural Park goes beyond architectural and commercial renovation—it is about rediscovering the rhythm of this city.
Using track and field as the theme highlights not just industrial speed and power, but also Changhua's role as a training ground for Taiwan's athletes. This place has given rise to world-class competitors, as well as numerous local economic powerhouses.
Thus, a fictional yet deeply grounded track team—the "Mavericks Track Team"—was born.
This team does not run for medals, but to experience the city. They are not competitors, but interpreters—embodying the rhythm, the pulse, and the enterprising spirit of Changhua.
