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2026 Taoyuan Shopping Festival

Event
08/01-10/31

Event Introduction

The 2026 Taoyuan Shopping Festival kicks off from August 1 to October 31! Simply spend NT$100 in Taoyuan and register your receipts via the "Taoyuan Citizen Card APP" to enter the prize draws. Featured draw categories include "Daily Gold Draws," "Weekly Treasure Draws," "Monthly Car Draws," alongside thematic rewards like "Gold Mining Draws," "Citizen Exclusive Draws," and "Traveler Special Draws." The festival culminates in a massive NT$10 million grand cash prize, bringing total prizes to over NT$20 million! This year also introduces the "Taoyuan Gold Mining" stamp rally across tourist factories, selected shops, commercial districts, and local markets. Scan QR codes, collect stamps, and turn every purchase into a winning opportunity!

see more The 2026 Taoyuan

Organizer

Department of Economic Development, Taoyuan

The Taoyuan City Government Department of Economic Development is committed to promoting industrial upgrading, attracting investment, advancing commercial development, and revitalizing traditional markets, while continuously fostering a business-friendly and competitive environment. Its responsibilities encompass business and industry support, industrial parks, commercial districts and markets, investment services, and the implementation of economic policies. The Department also actively connects local industries, businesses, and diverse resources to drive the city’s economic growth. Through innovative policies and cross-sector collaboration, the Department helps businesses expand market opportunities and enhance industrial competitiveness, while stimulating local consumption and promoting sustainable development. These efforts aim to make Taoyuan an attractive city in which to live, work, invest, and do business.

Event Coordinator Unit

Horzion Multimedia Co., Ltd.

Having been deeply engaged in city marketing, cultural curation, and industry promotion for nearly three decades, Horizon Multimedia Co., Ltd. has long been committed to brand management for cities such as Taoyuan and Tainan. The studio specializes in curatorial planning, brand integration, spatial design, and large-scale event execution. Over the years, Horizon Multimedia has delivered numerous landmark projects, including the Taoyuan Market Marketing & Promotion campaign, Taoyuan Selected Gifts & Shops, and Tainan Selected Gifts. By uncovering local specialties and translating cultural values, the studio seamlessly connects culture, industry, and urban spaces through design, curation, and marketing to build impactful brands and experiences.

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